Wayne State University, a Tier 1 research university in metro Detroit, needed to raise brand awareness to boost student enrollment.

We were instrumental in developing the Aim Higher PR and branding campaign for Wayne Sate University, which highlighted campus safety and diversity while improving the university’s reputation for academic excellence. The result — a significant increase in student enrollment and graduation rates. Aim Higher did its job by attracting a higher caliber of student and changing public perception over time.